‘Open Space and Public Realms’
City of Greater Geelong
The City of Greater Geelong needed a short social media animation to encourage residents to share their ideas on the future of local parks, streets, and public spaces. It needed to be inclusive, accessible but attention grabbing in a busy digital landscape.
A continuous side scrolling animation allowed us to showcase a variety of Geelong’s outdoor lifestyle. We visually refenced landmarks Geelong landmarks to give the animation local resonance, while highlighting the importance of these valuable spaces. This resulted in an accessible, punchy (and successful!) social media campaign.
Credits
Client – Greater City of Geelong
Agency – True South Films
Design and Animation - Paperboy