How do you visualise an abstract concept like superannuation? Money in piggy banks is a literal answer but doesn’t take advantage of animations’ full potential. The solution had to make conceptual sense, and be easy to understand.

By using the visual metaphor of a tree that’s tended to, or not, over the years we were able to explore the effects on how much ‘fruit’ you end up with at the end. We were also able to introduce subtle references, like salmon vs baked beans, houses vs units and Porches vs bicycles in the background to further support the voiceover, and create visual interest.